Hosting your own live events is one of the best ways to establish yourself as an expert in your own backyard and to create a loyal community. It's also quite a feat to pull off a successful event time and time again. There are a lot of moving pieces and you have to have your hand in several pots at one time. When the event is over you can finally breathe again. Then, you begin to plan your next event.
As your attendees walk out the door, the door to your income stream closes right behind them. What if you could actually profit from all of the blood, sweat, and tears that you put into hosting your very own live event all year long? Well, you can. Here are 3 ways to profit forever from one live event:
#1 Sell Promotional Products
Offer your attendees branded memorabilia to help them remember their experience and the bonds that they formed. Products like t-shirts, calendars, mugs, etc. branded with the event logo and website can be sold at the event and throughout the year. You reap money at the time of the sale as well as free marketing.
#2 Use the Content in a Digital Magazine
The content provided at your live event is extremely valuable. You can re-purpose the material and use it in part or whole in a digital magazine. This will allow you an opportunity to not only profit from the event year-round, but you can also attract a new audience. Remember, your target audience is everywhere. The greater your exposure, then the larger your audience will be. At the end of the day, it's your job to get in front of your target market as often as possible.
#3 Turn Your Event Into a Product
Record your entire event and sell parts or all of it as a downloadable digital product. Nothing can ever replace the synergy of a live event, but a video or audio recording of the event will help attendees to digest the information and keep you top of mind all year long. If you have speakers, then be certain to get their written permission before using their content in any products.
You put so much effort into creating a memorable experience for your attendees and you deserve to reap the benefits year-round. I'd love to know which idea you're going to implement for your next live event. Leave a comment below and let me know ;>)
As your attendees walk out the door, the door to your income stream closes right behind them. What if you could actually profit from all of the blood, sweat, and tears that you put into hosting your very own live event all year long? Well, you can. Here are 3 ways to profit forever from one live event:
#1 Sell Promotional Products
Offer your attendees branded memorabilia to help them remember their experience and the bonds that they formed. Products like t-shirts, calendars, mugs, etc. branded with the event logo and website can be sold at the event and throughout the year. You reap money at the time of the sale as well as free marketing.
#2 Use the Content in a Digital Magazine
The content provided at your live event is extremely valuable. You can re-purpose the material and use it in part or whole in a digital magazine. This will allow you an opportunity to not only profit from the event year-round, but you can also attract a new audience. Remember, your target audience is everywhere. The greater your exposure, then the larger your audience will be. At the end of the day, it's your job to get in front of your target market as often as possible.
#3 Turn Your Event Into a Product
Record your entire event and sell parts or all of it as a downloadable digital product. Nothing can ever replace the synergy of a live event, but a video or audio recording of the event will help attendees to digest the information and keep you top of mind all year long. If you have speakers, then be certain to get their written permission before using their content in any products.
You put so much effort into creating a memorable experience for your attendees and you deserve to reap the benefits year-round. I'd love to know which idea you're going to implement for your next live event. Leave a comment below and let me know ;>)
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Sarah Aderson is The Authority that conscious entrepreneurs depend on to help them
transform their services into digital and physical products. Like Sarah, these
changemakers understand that products allow them to expand their movements, build
generational wealth, and positively impact the world. She empowers you to build an
empire instead of a business.
Sarah is an international speaker, bestselling author, and empire strategist. Her services and products are infused with infinite love. When she's not creating products, you can find Sarah in Atlanta, GA enjoying trail mix and time with her awesome son.
Learn more about Sarah's work at www.expandyourheart.org
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