Do you have a small email list or no list at all? Are you struggling to grow your email list? Here are 5 tips to easily attract your ideal clients and customers.
Speaking Engagements
Speaking to any size group is a great way to get in front of your ideal client and customers. Even if you're just starting out you can still get speaking engagements. Of course, they will likely be unpaid gigs. That's perfectly normal. You can turn that one speaking engagement into hundreds of dollars and even long-term giants. Any opportunity that you get to speak to a group or organization, take it. The experience and exposure are priceless. Oftentimes organizations will allow speakers to set up a table at the event. Use this opportunity to have a clipboard with a form for attendees to sign up for your email list. Be sure to follow up with them soon after the event.
Video Marketing
Video marketing is the next best thing to in-person speaking gigs. Creating videos where you are in front of the camera is a great way for your target market to connect with you. I know it can be a little intimidating at first or even scary, but with practice it can become easier over time. People do business with people that they know, like, and trust. Video can make you feel like you truly know someone. That's why so many people are 'friends in their heads' with movie and TV stars. Although you're not a celebrity, your viewers will still be drawn to your personality and mannerisms. Your vibe attracts your tribe. At the end of each video invite your viewers to sign up for your email list.
Blogging
Blogging is another great way to connect with your ideal client customer. It allows you to share high quality content that solves your readers' problems. Your personality also shines through your writing style. You have the opportunity to create raving fans that will come back week after week to consume your content. At the end of each blog post you should include a link to sign up for your email list.
Speaking Engagements
Speaking to any size group is a great way to get in front of your ideal client and customers. Even if you're just starting out you can still get speaking engagements. Of course, they will likely be unpaid gigs. That's perfectly normal. You can turn that one speaking engagement into hundreds of dollars and even long-term giants. Any opportunity that you get to speak to a group or organization, take it. The experience and exposure are priceless. Oftentimes organizations will allow speakers to set up a table at the event. Use this opportunity to have a clipboard with a form for attendees to sign up for your email list. Be sure to follow up with them soon after the event.
Video Marketing
Video marketing is the next best thing to in-person speaking gigs. Creating videos where you are in front of the camera is a great way for your target market to connect with you. I know it can be a little intimidating at first or even scary, but with practice it can become easier over time. People do business with people that they know, like, and trust. Video can make you feel like you truly know someone. That's why so many people are 'friends in their heads' with movie and TV stars. Although you're not a celebrity, your viewers will still be drawn to your personality and mannerisms. Your vibe attracts your tribe. At the end of each video invite your viewers to sign up for your email list.
Blogging
Blogging is another great way to connect with your ideal client customer. It allows you to share high quality content that solves your readers' problems. Your personality also shines through your writing style. You have the opportunity to create raving fans that will come back week after week to consume your content. At the end of each blog post you should include a link to sign up for your email list.
Collaborate
Collaborating with other like-hearted entrepreneurs is a fantastic way to grow your email list quickly. Writing a guest blog or being on a podcast will give you exposure to a new audience. It also gives you instant clout because the other entrepreneur is literally vouching for you. They are not going to jeopardize their relationship with their tribe and their tribe knows this. You can also consider doing a joint training where you combine your skill-set with another entrepreneur. Anytime you collaborate, make sure that you offer a way for the audience to sign up for your email list.
Promote Lead Magnet
It's not enough to just have an opt-in box on your website that asks people to sign up for your newsletter. People have become very selective about which businesses they share their email accounts with because they have been burned in the past with spam. So, offering a high-quality lead magnet is a great exchange for their email address. Lead magnet helps you to create a mutually beneficial relationship with your ideal client. A lead magnet can be an audio, PDF, or video. Once you create your lead magnet you must promote it. Have a pop-up on your website and also put it on your side bar. Be sure to share it on social media frequently. Also, include it in your bio and description boxes.
The size of your email list isn't as important as the quality of your list. Everyone wants a big list, but I promise you that you can achieve success with a small target email list. Which tip are you going to try out? Leave a comment below and let me know.
Collaborating with other like-hearted entrepreneurs is a fantastic way to grow your email list quickly. Writing a guest blog or being on a podcast will give you exposure to a new audience. It also gives you instant clout because the other entrepreneur is literally vouching for you. They are not going to jeopardize their relationship with their tribe and their tribe knows this. You can also consider doing a joint training where you combine your skill-set with another entrepreneur. Anytime you collaborate, make sure that you offer a way for the audience to sign up for your email list.
Promote Lead Magnet
It's not enough to just have an opt-in box on your website that asks people to sign up for your newsletter. People have become very selective about which businesses they share their email accounts with because they have been burned in the past with spam. So, offering a high-quality lead magnet is a great exchange for their email address. Lead magnet helps you to create a mutually beneficial relationship with your ideal client. A lead magnet can be an audio, PDF, or video. Once you create your lead magnet you must promote it. Have a pop-up on your website and also put it on your side bar. Be sure to share it on social media frequently. Also, include it in your bio and description boxes.
The size of your email list isn't as important as the quality of your list. Everyone wants a big list, but I promise you that you can achieve success with a small target email list. Which tip are you going to try out? Leave a comment below and let me know.
BIO
Sarah Aderson is The Authority that conscious entrepreneurs depend on to help them transform their services into digital and physical products. Like Sarah, these changemakers understand that products allow them to expand their movements, build generational wealth, and positively impact the world. She empowers you to build an empire instead of a business.
Sarah is an international speaker, bestselling author, and empire strategist. Her services and products are infused with infinite love. When she's not creating products, you can find Sarah in Atlanta, GA enjoying trail mix and time with her awesome son.
Sarah Aderson is The Authority that conscious entrepreneurs depend on to help them transform their services into digital and physical products. Like Sarah, these changemakers understand that products allow them to expand their movements, build generational wealth, and positively impact the world. She empowers you to build an empire instead of a business.
Sarah is an international speaker, bestselling author, and empire strategist. Her services and products are infused with infinite love. When she's not creating products, you can find Sarah in Atlanta, GA enjoying trail mix and time with her awesome son.
