Have you ever purchased a Chick-fil-a calendar? Why do you think Chick-fil-a offers it year after year? Incorporating a branded calendar into your sales funnel can have amazing results when executed well. Something as simple as a 12-month calendar can actually generate sales for you all year long. Unfortunately, many entrepreneurs miss the mark on this very simple low content product. Here are 6 common mistakes:
Too Promotional
Even if you're giving away your branded calendar it shouldn't just be 12 months of advertisements. Your calendar should also serve the customer in some way. It can be humorous, inspirational, functional, or motivational. There must be a clear benefit for the user.
Contact Info Omitted
Your calendar needs to have more than your beautiful logo on it in order to generate sales all year long. Your website address is the most important piece of contact information that must be included on your calendar. A phone and an email address are great supplemental items.
No Effort to Build Customer Relationships
Low- cost items like calendars are a great first step to build relationships with your ideal clients and customers. But, it's only the first step. It's your responsibility to follow-up after the sale with useful content. Email marketing is the easiest way to conduct follow-up. If you failed to collect your customer's email address, then that would be another common mistake that many entrepreneurs make. The calendar sale is only the tip of the iceberg when it comes to moving the customer through your sales funnel.
No Freebies
Including a freebie offer like a screensaver or a printable planner page is a great way to engage your customer. It gets them onto your email list and you can continue to serve him/her. Digital freebies require the least amount of money, effort, and time.
Lack of Exclusive Offers
People don't line up for the Chick-fil-a calendars every year for the funny cow photos. Okay, well some people do, but most people line up for the exclusive food discounts that aren't available any other time of the year. Dollar-Off or Percentage-Off discounts work best.
Failure to Bundle
Your branded calendar does no good if it never gets into someone's home. Bundling your calendar with one of your services helps you to move more units and it increases your average dollar per transaction. Win-Win!
Are you guilty of making any of these common mistakes? If so, you're definitely not alone. Now that you know better, you can do better :)
Too Promotional
Even if you're giving away your branded calendar it shouldn't just be 12 months of advertisements. Your calendar should also serve the customer in some way. It can be humorous, inspirational, functional, or motivational. There must be a clear benefit for the user.
Contact Info Omitted
Your calendar needs to have more than your beautiful logo on it in order to generate sales all year long. Your website address is the most important piece of contact information that must be included on your calendar. A phone and an email address are great supplemental items.
No Effort to Build Customer Relationships
Low- cost items like calendars are a great first step to build relationships with your ideal clients and customers. But, it's only the first step. It's your responsibility to follow-up after the sale with useful content. Email marketing is the easiest way to conduct follow-up. If you failed to collect your customer's email address, then that would be another common mistake that many entrepreneurs make. The calendar sale is only the tip of the iceberg when it comes to moving the customer through your sales funnel.
No Freebies
Including a freebie offer like a screensaver or a printable planner page is a great way to engage your customer. It gets them onto your email list and you can continue to serve him/her. Digital freebies require the least amount of money, effort, and time.
Lack of Exclusive Offers
People don't line up for the Chick-fil-a calendars every year for the funny cow photos. Okay, well some people do, but most people line up for the exclusive food discounts that aren't available any other time of the year. Dollar-Off or Percentage-Off discounts work best.
Failure to Bundle
Your branded calendar does no good if it never gets into someone's home. Bundling your calendar with one of your services helps you to move more units and it increases your average dollar per transaction. Win-Win!
Are you guilty of making any of these common mistakes? If so, you're definitely not alone. Now that you know better, you can do better :)
FREE DOWNLOAD! The Ultimate Branded Calendar Cheatsheet
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changemakers understand that products allow them to expand their movements, build
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empire instead of a business.
Sarah is an international speaker, bestselling author, and empire strategist. Her services and products are infused with infinite love. When she's not creating products, you can find Sarah in Atlanta, GA enjoying trail mix and time with her awesome son.
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