It's critical that you generate new leads on a consistent basis as an entrepreneur. Any 'ol lead won't do. Going after new clients and customers can be quite costly in terms of your time, energy, and money. That's why it's so important that you set the intention of attracting your ideal client when you're creating a free opt-in gift.
You MUST become crystal clear on who your ideal client/customer is before creating your lead generator. Otherwise, you'll have invested a great deal of time in something that doesn't resonate with your ideal client. As creative professionals, healers, practitioners, and entrepreneurs we are deeply passionate about transforming lives. That passion sometimes clouds our judgement because we can see the infinite possibilities available for our clients before they can. In your excitement, you end up focusing on what your ideal client needs instead of what your ideal client wants.
Needs and wants are often two entirely different extremes. For example, a child needs a healthy diet with fruits and vegetables, but they want sweets 24/7. Your ideal client wants to earn more money, but they need systems and processes. They'll get around to the NEED when they have time. The WANT is like a painful rash. It's creating a burning desire to take action immediately, so that they can feel relief.
To attract your ideal client and build your list, you MUST create a lead generator that focuses on your ideal client's wants. Saying "pretty please with a cherry on top" is not enough to make someone give you their precious email in this day and time. The value has to be clearly expressed for an exchange to occur. If you give me your email, then I will help you do X faster, better or quicker.
Here's a quick illustration: Raise your hand if you've been thinking about creating your online course for a few months now. Raise your hand if you think creating an online course is really difficult. Raise both hands if you're a little apprehensive when it comes to techy stuff. Exactly! These are all very real pain points for my ideal client, which is why I created the 2 HR Course Creation lead generator. It provides valuable solutions for a painful issue that many entrepreneurs deal with. When you offer a complimentary gift that solves a problem that your ideal client is dealing with in this very moment, then they will gladly give you their primary email address.
Your ideal client wants and needs your services. Use the lollipop to get them in the door, then offer the fruit tray once they sit down. Make sense? Speak to their desire for a solution to their current problem. It's our natural instinct to respond to pain. Your lead generator or opt-in gift needs to be the first responder on the scene.
What can you create that will put out a fire in your ideal client's life? This is the question that must be asked (and answered) before you sit down to create your lead generator. Leave a comment below and I'll come back and brainstorm with you.
You MUST become crystal clear on who your ideal client/customer is before creating your lead generator. Otherwise, you'll have invested a great deal of time in something that doesn't resonate with your ideal client. As creative professionals, healers, practitioners, and entrepreneurs we are deeply passionate about transforming lives. That passion sometimes clouds our judgement because we can see the infinite possibilities available for our clients before they can. In your excitement, you end up focusing on what your ideal client needs instead of what your ideal client wants.
Needs and wants are often two entirely different extremes. For example, a child needs a healthy diet with fruits and vegetables, but they want sweets 24/7. Your ideal client wants to earn more money, but they need systems and processes. They'll get around to the NEED when they have time. The WANT is like a painful rash. It's creating a burning desire to take action immediately, so that they can feel relief.
To attract your ideal client and build your list, you MUST create a lead generator that focuses on your ideal client's wants. Saying "pretty please with a cherry on top" is not enough to make someone give you their precious email in this day and time. The value has to be clearly expressed for an exchange to occur. If you give me your email, then I will help you do X faster, better or quicker.
Here's a quick illustration: Raise your hand if you've been thinking about creating your online course for a few months now. Raise your hand if you think creating an online course is really difficult. Raise both hands if you're a little apprehensive when it comes to techy stuff. Exactly! These are all very real pain points for my ideal client, which is why I created the 2 HR Course Creation lead generator. It provides valuable solutions for a painful issue that many entrepreneurs deal with. When you offer a complimentary gift that solves a problem that your ideal client is dealing with in this very moment, then they will gladly give you their primary email address.
Your ideal client wants and needs your services. Use the lollipop to get them in the door, then offer the fruit tray once they sit down. Make sense? Speak to their desire for a solution to their current problem. It's our natural instinct to respond to pain. Your lead generator or opt-in gift needs to be the first responder on the scene.
What can you create that will put out a fire in your ideal client's life? This is the question that must be asked (and answered) before you sit down to create your lead generator. Leave a comment below and I'll come back and brainstorm with you.
This article may be re-printed as long as you include the information below:
Sarah Aderson is The Authority that conscious entrepreneurs depend on to help them
transform their services into digital and physical products. Like Sarah, these
changemakers understand that products allow them to expand their movements, build
generational wealth, and positively impact the world. She empowers you to build an
empire instead of a business.
Sarah is an international speaker, bestselling author, and Leg-a-SHE marketing strategist. Her services and products are infused with infinite love. When she’s not creating
products, you can find Sarah in Atlanta, GA enjoying trail mix and time with her awesome
son.
Learn more about Sarah's work at www.expandyourheart.org
Pick up your complimentary 2-Hour Product Creation training here.
Sarah Aderson is The Authority that conscious entrepreneurs depend on to help them
transform their services into digital and physical products. Like Sarah, these
changemakers understand that products allow them to expand their movements, build
generational wealth, and positively impact the world. She empowers you to build an
empire instead of a business.
Sarah is an international speaker, bestselling author, and Leg-a-SHE marketing strategist. Her services and products are infused with infinite love. When she’s not creating
products, you can find Sarah in Atlanta, GA enjoying trail mix and time with her awesome
son.
Learn more about Sarah's work at www.expandyourheart.org
Pick up your complimentary 2-Hour Product Creation training here.
