Cheryl started her coaching company because she wanted to help women bounce-back post divorce and get their happily ever after. She had a knack for coaching. But, the clients weren't coming in like she wanted them to. The few clients that she did have were draining her energetically. She was ready to throw in the towel and give up on her dream. Can you relate?
If so, then please know that you're not alone. Many coaches and healers experience this at some point or another. It doesn't have to be this way. I'm here to show (and tell) you that there is hope. You can have it all!
Here's how you to fill your coaching practice quickly:
1 Separate Yourself From the Pack
We all know that there are a lot of people calling themselves coaches today. It's easy to get discouraged and think that what you have to offer isn't special enough. Well, you're wrong. There may be a million people that do what you do, but they don't do it the way that you do. They haven't overcome what you have. They aren't here to serve who you're here to serve.
You must separate yourself from the herd. Stand out! You do this simply by being yourself and getting laser focused on who you help. For example, Cheryl was branding herself as a relationship coach before we started working together. She thought that by targeting a specific niche that she would alienate thousands of women. In fact, the opposite is true, you attract more clients when you hone in on your target market because your messages are clearer. It becomes easier for your ideal client to raise their hand and identify with you.
2 Use Video
You're going to be left behind the pack if you don't incorporate video into your marketing strategy. The sooner you do this, the better. By overcoming your camera shyness you'll automatically become more visible. More Visibility = More Clients
Video is the fastest way to establish the Know/Like/Trust factor. This factor is paramount if you want to build a sustainable and profitable coaching or healing practice. You can really increase your return on investment if you incorporate live streaming. Facebook Live, Periscope, Busker, Instagram, and others allow your ideal clients to relate to you very quickly. Your quirks, mannerisms, etc. make you human and they're to be celebrated, not hidden.
3 Nurture Your List
No matter how large your email list it's vital that you take very good care of them. They are after all giving you a home in their coveted inbox. Do no take that lightly. Stay in contact with them at least once a month. Your emails should provide high quality content, tips, and information.
If you're always selling to your list, then you will have a lot of unsubscribes. Find out what their needs are and offer them solutions through your content. Feel free to reward them with exclusive access to specific content or free gifts. Give first from the heart and you will reap what you sow in the not-so-distant future.
4 Offer Done-For-You Services
As a coach or healer you are a vital guide for your clients, but at the end of the day they have to put in the work, do the assignments, and make it happen. You can uplevel your offerings by adding Done-For-You (DFY) services where you take workload off of their plates. People will gladly pay you to do something for them if you can save them time and money. This doesn't mean that you charge pennies for your services. It means that if you convert the time that it would take for them to learn what they need to learn, purchase the tools and software needed, navigate unforeseen hurdles, and loss in productivity into actual dollars, then your highest rate is still a bargain. Any time detracted from signing up new clients is extremely costly.
5 Create a Referral Circle
Everything is better when you have help and support. Even though you're a solo-preneur it doesn't mean that you have to do it all alone. Building genuine, quality relationships with your peers will help everyone go further faster.
A referral circle needs to be a minimum of 2 people. Find at least one other entrepreneur that complements your services. For example, if you're a fitness coach, then you may want to connect with a mindset coach or stylist. Your client will have to win the battle of the mind when they hit a plateau. As their new body emerges they'll need new clothing to match their newfound confidence.
Comment below and let me know which strategy you'll implement first. Not sure where to start? Feel free to connect with me and we'll create a step-by-step plan customized for you.
If so, then please know that you're not alone. Many coaches and healers experience this at some point or another. It doesn't have to be this way. I'm here to show (and tell) you that there is hope. You can have it all!
Here's how you to fill your coaching practice quickly:
1 Separate Yourself From the Pack
We all know that there are a lot of people calling themselves coaches today. It's easy to get discouraged and think that what you have to offer isn't special enough. Well, you're wrong. There may be a million people that do what you do, but they don't do it the way that you do. They haven't overcome what you have. They aren't here to serve who you're here to serve.
You must separate yourself from the herd. Stand out! You do this simply by being yourself and getting laser focused on who you help. For example, Cheryl was branding herself as a relationship coach before we started working together. She thought that by targeting a specific niche that she would alienate thousands of women. In fact, the opposite is true, you attract more clients when you hone in on your target market because your messages are clearer. It becomes easier for your ideal client to raise their hand and identify with you.
2 Use Video
You're going to be left behind the pack if you don't incorporate video into your marketing strategy. The sooner you do this, the better. By overcoming your camera shyness you'll automatically become more visible. More Visibility = More Clients
Video is the fastest way to establish the Know/Like/Trust factor. This factor is paramount if you want to build a sustainable and profitable coaching or healing practice. You can really increase your return on investment if you incorporate live streaming. Facebook Live, Periscope, Busker, Instagram, and others allow your ideal clients to relate to you very quickly. Your quirks, mannerisms, etc. make you human and they're to be celebrated, not hidden.
3 Nurture Your List
No matter how large your email list it's vital that you take very good care of them. They are after all giving you a home in their coveted inbox. Do no take that lightly. Stay in contact with them at least once a month. Your emails should provide high quality content, tips, and information.
If you're always selling to your list, then you will have a lot of unsubscribes. Find out what their needs are and offer them solutions through your content. Feel free to reward them with exclusive access to specific content or free gifts. Give first from the heart and you will reap what you sow in the not-so-distant future.
4 Offer Done-For-You Services
As a coach or healer you are a vital guide for your clients, but at the end of the day they have to put in the work, do the assignments, and make it happen. You can uplevel your offerings by adding Done-For-You (DFY) services where you take workload off of their plates. People will gladly pay you to do something for them if you can save them time and money. This doesn't mean that you charge pennies for your services. It means that if you convert the time that it would take for them to learn what they need to learn, purchase the tools and software needed, navigate unforeseen hurdles, and loss in productivity into actual dollars, then your highest rate is still a bargain. Any time detracted from signing up new clients is extremely costly.
5 Create a Referral Circle
Everything is better when you have help and support. Even though you're a solo-preneur it doesn't mean that you have to do it all alone. Building genuine, quality relationships with your peers will help everyone go further faster.
A referral circle needs to be a minimum of 2 people. Find at least one other entrepreneur that complements your services. For example, if you're a fitness coach, then you may want to connect with a mindset coach or stylist. Your client will have to win the battle of the mind when they hit a plateau. As their new body emerges they'll need new clothing to match their newfound confidence.
Comment below and let me know which strategy you'll implement first. Not sure where to start? Feel free to connect with me and we'll create a step-by-step plan customized for you.
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