Do you fall into one of these categories? Months ago you finally forced yourself to sit down and create your irresistible free offer so that you could begin to build your email list. It did pretty well when you first released it into cyber space. Now...crickets. Or maybe you haven't created your offer, but you know the importance of being able to contact your community at will. Either you're not sure what type of free gift to create, how to put it all together or you have absolutely know idea what to send to them after you finally create your irresistible gift.
If you want to truly increase your list by gaining more email opt-ins, then you have to make it a priority and set the intention. You must affirm your commitment to building lasting relationships with your tribe and to nurture them. You're in this for the long haul. Therefore you need to have email access to your peeps.
Growing your list isn't optional anymore. After being on Periscope for about a month my account was accidentally deleted. I was devastated. I was loving the platform, making connections, and building a following. POOF! It was all gone - my hearts, followers, and videos vanished. It was like I was never there. Fortunately, Periscope was able to correct their error and restore everything, but I'll never forget the sinking feeling that I had when I read "Your account has been deactivated and you cannot establish a new Periscope account with the same Twitter account."
In a blink of an eye, all of your followers, fans, and likes can be taken away from you. You would have to start over from scratch. No matter how big your list is, that is not a pleasant thought. Having the emails of your followers allows you retain some control and move them to the next step in the relationship.
To increase your email opt-ins you have to create an irresistible offer that solves their problem. It needs to be a problem that they want immediate relief for. If you're not a service provider, then you're offer should be a complementary gift. For example, a children's book author may want to offer printable coloring pages. The key to building a quality list is to get into your prospects' heads. You need to understand the pain that is so uncomfortable that it's keeping them up at night. Once you design a free gift from then place, then you'll see your numbers grow beyond belief.
Leave a comment below and share what pain point you're going to solve. I'll come back and join in the conversation.
If you want to truly increase your list by gaining more email opt-ins, then you have to make it a priority and set the intention. You must affirm your commitment to building lasting relationships with your tribe and to nurture them. You're in this for the long haul. Therefore you need to have email access to your peeps.
Growing your list isn't optional anymore. After being on Periscope for about a month my account was accidentally deleted. I was devastated. I was loving the platform, making connections, and building a following. POOF! It was all gone - my hearts, followers, and videos vanished. It was like I was never there. Fortunately, Periscope was able to correct their error and restore everything, but I'll never forget the sinking feeling that I had when I read "Your account has been deactivated and you cannot establish a new Periscope account with the same Twitter account."
In a blink of an eye, all of your followers, fans, and likes can be taken away from you. You would have to start over from scratch. No matter how big your list is, that is not a pleasant thought. Having the emails of your followers allows you retain some control and move them to the next step in the relationship.
To increase your email opt-ins you have to create an irresistible offer that solves their problem. It needs to be a problem that they want immediate relief for. If you're not a service provider, then you're offer should be a complementary gift. For example, a children's book author may want to offer printable coloring pages. The key to building a quality list is to get into your prospects' heads. You need to understand the pain that is so uncomfortable that it's keeping them up at night. Once you design a free gift from then place, then you'll see your numbers grow beyond belief.
Leave a comment below and share what pain point you're going to solve. I'll come back and join in the conversation.
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Sarah Aderson is The Authority that conscious entrepreneurs depend on to help them
transform their services into digital and physical products. Like Sarah, these
changemakers understand that products allow them to expand their movements, build
generational wealth, and positively impact the world. She empowers you to build an
empire instead of a business.
Sarah is an international speaker, bestselling author, and empire strategist. Her services and products are infused with infinite love. When she's not creating products, you can find Sarah in Atlanta, GA enjoying trail mix and time with her awesome son.
Learn more about Sarah's work at www.expandyourheart.org
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