What's Your Online Marketing IQ?
Match the terms on the left to the correct definition on the right.
| 1. Royalty-free Image 2. Upsell 3. One-Time-Offer (OTO) 4. Lead Generator 5. Joint Venture (JV) Partner 6. Downsell 7. Autoresponder 8. Membership Site 9. Payment Processor 10. Drip Content 11. Affiliate Program 12. Opt-in Box 13. 'Scope 14. Permission-based Marketing 15. Lead Page | A. A box on your website where visitors enter their email address. B. A special low price for a product that is offered only one time. C. An image that can be used personally or commercially without having to pay the creator any monetary royalties. D. Slowly release content over a period of time. Typically done inside a membership site. E. A higher-priced product offering after the initial product/service has been purchased. F. A webpage that only contains an opt-in box to eliminate distractions for the visitor. G. A free gift such as an ebook, video series, or infographic, used to motivate prospects to give you their email address. Also known as an ethical bribe. H. A business partner that agrees to introduce your products and/or services to their list. Often in exchange for a percentage of each sale made. I. An abbreviation for Periscope which is a popular social media platform. It allows you to hold live video sessions and connect with viewers in real-time. J. A 3rd party email system where you can schedule emails in advance and have them delivered automatically. MailChimp, ActiveCampaign, and MadMimi offer free and paid plans. K. Permission must be given before anyone can be added to your email distribution list. You must obtain consent or the person must voluntarily give you their email. If permission is not obtained, then you are in violation of laws prohibiting SPAM. L. A 3rd party system that allows you to receive payments. PayPal, Stripe, and Wave apps are commonly used free systems. There's no up-front cost to use the free systems, however a percentage is deducted at the time of sale. M. Similar to a referral program. You give other people permission to sell your product in exchange for a commission. N. A product/service priced lower than the initial offering. O. A secure website where only members have access to the contents. Members typically pay a monthly fee. |
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| online_marketing_iq.doc |
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About the Author:
Sarah Aderson is The Authority that visionary entrepreneurs depend on to help them
transform their services into digital and physical products. Like Sarah, these
changemakers understand that products allow them to expand their movements, build
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empire instead of a business.
Sarah is an international speaker, bestselling author, and Leg-a-SHE marketing
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