For a service-based entrepreneur 4th quarter is often the most dreaded time of the year. October is the end of the conference season and many of your clients are trying to squeeze in as many as possible for additional tax deductions. This is often the last investment they make in their personal growth for the year. In November and December they are consumed with fulfilling other people's needs during the holiday. Their wants and needs fall to the waste-side. Retailers are clawing for their dollars with daily cyber sales. So, what's a solo-preneur, speaker, or thought leader to do? These success strategies will help you have a profitable 4th quarter no matter what industry you're in:
Strategy 1 Re-enroll Existing Clients
Your current clients are your most valuable asset. They already know, like, trust, and pay you. Send your clients a postcard or reminder to get those last tax deductions before the year ends. Decreasing what Uncle Sam gets usually excites people. I know it makes me smile.
Strategy 2 Offer a Full-Pay Discount
If the fair market value for your program is $1500, then offer a savings of $300-$500 to anyone who wants to pay in full. It may seem like a steep discount, but the reality is that the longer you stretch out payments, the less likely you'll actually get paid. Life happens and unexpected expenses pop up.
Strategy 3 Create a Product
During the holiday season the tendency is to purchase products. When in Rome, do as the Romans do. Give your clients what they're looking for. Take your existing content and create a digital or physical product. You can create an audio book or a physical book. Heck, I say do both. Your content is great for the person that has everything - which is also the hardest person to shop for. I'm happy to chat with you at no-cost about product creation. Simply click here to schedule your complimentary strategy session.
Strategy 4 Enlist Referral Partners
You'll get farther much faster when you work as a team. I know you're a solo-preneur, but you're not alone. Reach out to your network. This includes business contacts, friends, family, and clients. You have a surplus of support available to you. However, you need to ask for their assistance. Many of them would be happy to do it for free, but I suggest that you reward them financially. 10% of the sales price for services is the industry standard. This keeps the cycle of giving and receiving flowing. The extra cash to pay off those after-holiday bills is pretty awesome too.
Strategy 5 Offer Bonuses
As a service-based professional I strongly discourage you from discounting your 1:1 services. Your time is valuable and you are a limited commodity. As such, you deserve to be paid top dollar for your knowledge. Discounting your service is like discounting your self-worth in my opinion. I recommend that you offer bonuses with your existing packages and offerings. The bonuses should not be your 1:1 time. Instead offer a PDF, ebook, course, or free ticket to a live event.
Strategy 6 Sell Gift Certificates
You can create gift certificates that allow your clients to gift your services and products to their loved ones. This way the receiver gets to pick out which one resonates with them best. Visit Creative Certificates for free gift certificate templates or create your own in Word.
Strategy 7 Deal-of-the-Day
Everyone loves a good deal. Over a period of a week or longer offer special deals. This works best if you have several digital and/or physical products. The deal should be 60%-70% of the fair market value. You want to make it juicy, but still profitable.
The holidays are right around the corner. The time to plan is Right Now! Get your system set up and automated so that you can enjoy the holidays with your own family without stressing about cashflow. Leave a comment below and let me know which strategy or strategies you'll be using to make this your best 4th quarter yet.
Strategy 1 Re-enroll Existing Clients
Your current clients are your most valuable asset. They already know, like, trust, and pay you. Send your clients a postcard or reminder to get those last tax deductions before the year ends. Decreasing what Uncle Sam gets usually excites people. I know it makes me smile.
Strategy 2 Offer a Full-Pay Discount
If the fair market value for your program is $1500, then offer a savings of $300-$500 to anyone who wants to pay in full. It may seem like a steep discount, but the reality is that the longer you stretch out payments, the less likely you'll actually get paid. Life happens and unexpected expenses pop up.
Strategy 3 Create a Product
During the holiday season the tendency is to purchase products. When in Rome, do as the Romans do. Give your clients what they're looking for. Take your existing content and create a digital or physical product. You can create an audio book or a physical book. Heck, I say do both. Your content is great for the person that has everything - which is also the hardest person to shop for. I'm happy to chat with you at no-cost about product creation. Simply click here to schedule your complimentary strategy session.
Strategy 4 Enlist Referral Partners
You'll get farther much faster when you work as a team. I know you're a solo-preneur, but you're not alone. Reach out to your network. This includes business contacts, friends, family, and clients. You have a surplus of support available to you. However, you need to ask for their assistance. Many of them would be happy to do it for free, but I suggest that you reward them financially. 10% of the sales price for services is the industry standard. This keeps the cycle of giving and receiving flowing. The extra cash to pay off those after-holiday bills is pretty awesome too.
Strategy 5 Offer Bonuses
As a service-based professional I strongly discourage you from discounting your 1:1 services. Your time is valuable and you are a limited commodity. As such, you deserve to be paid top dollar for your knowledge. Discounting your service is like discounting your self-worth in my opinion. I recommend that you offer bonuses with your existing packages and offerings. The bonuses should not be your 1:1 time. Instead offer a PDF, ebook, course, or free ticket to a live event.
Strategy 6 Sell Gift Certificates
You can create gift certificates that allow your clients to gift your services and products to their loved ones. This way the receiver gets to pick out which one resonates with them best. Visit Creative Certificates for free gift certificate templates or create your own in Word.
Strategy 7 Deal-of-the-Day
Everyone loves a good deal. Over a period of a week or longer offer special deals. This works best if you have several digital and/or physical products. The deal should be 60%-70% of the fair market value. You want to make it juicy, but still profitable.
The holidays are right around the corner. The time to plan is Right Now! Get your system set up and automated so that you can enjoy the holidays with your own family without stressing about cashflow. Leave a comment below and let me know which strategy or strategies you'll be using to make this your best 4th quarter yet.
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Sarah Aderson is The Authority that conscious entrepreneurs
depend on to help them transform their services into digital and
physical products. Like Sarah, these changemakers understand
that products allow them to expand their movements, build
generational wealth, and positively impact the world. She
empowers you to build an empire instead of a business.
Sarah is an international speaker, bestselling author, and
Leg-a-SHE marketing strategist. Her services and products
are infused with infinite love. When she’s not creating products, you can find Sarah
in Atlanta, GA enjoying trail mix and time with her awesome son.
Learn more about Sarah's work at www.expandyourheart.org
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