We're in the thick of the digital age and video has taken over. The power of video is undeniable. As a small business owner it's even more powerful. Especially if you offer services like coaching, consulting, speaking, and energy healing.
Your industry may be saturated, but it doesn't matter. Your tribe will be drawn to you because they can relate to you. No one can do what you do the way that you do it - no one!
As an entrepreneur it's not enough to blog and hold tele-summits. Here's why you need to incorporate video into your marketing strategy:
Watch the video to find out what a "talking head video" is and why you should aim for imperfection. Then, let me know in the comments which video type you'll start doing. I read and respond to every comment personally ;)
Your industry may be saturated, but it doesn't matter. Your tribe will be drawn to you because they can relate to you. No one can do what you do the way that you do it - no one!
As an entrepreneur it's not enough to blog and hold tele-summits. Here's why you need to incorporate video into your marketing strategy:
- People need to see you. They need to feel as though they can trust you.
- Video has the power to connect people like no other medium.
- People do business with people they like - point blank.
- Video allows your community to feel like they know you personally in a way that the written word and audio cannot.
Watch the video to find out what a "talking head video" is and why you should aim for imperfection. Then, let me know in the comments which video type you'll start doing. I read and respond to every comment personally ;)
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Sarah Aderson, also known as the Leg-a-SHE Strategist, is an international speaker, best selling author, and dynamic product creator. As the founder of Expand Your Heart, she transforms your services into digital and physical products. Sarah empowers entrepreneurs to charge what they’re worth by creating their very own product line. She’s passionate about helping you leave a legacy for your family and the world.
Sarah's transformational product line is designed to help purposeful entrepreneurs de-stress, envision their dreams, and boldly declare their desires. She has a flair for packaging your passion into profitable products. Through product creation, Sarah shows you how to build an empire, not just a business.
Get your free e-book Work Smarter: Seven $0 Tools to Automate Your Empire & Profits at www.expandyourheart.org
