Don’t make these mistakes when creating your online course. Creating a course isn’t that difficult, but there are key points that need to be followed in order to create an impactful learning environment for your customer.
Not looking into the camera
Look directly into the camera. This will help the viewer to feel connected to you. Yes, it will feel awkward at first as you stare into that tiny camera hole. Try putting a picture of your friend or loved one right behind the camera to help you focus on that area.
Unprepared
Don’t just wing it. Create an outline and practice. Even if you’ve spoken on this subject several times it’s always a good idea to do a practice run. There’s just something different about not having a live audience to interact with. The outline will help you to stay on point and avoid rambling, which will cause you to lose your audience’s attention. The aim is progress, not perfection. There will always be something that you think could be better. Focus on making improvements and being kind to yourself.
Aimless
You need to clearly identify what you want your audience to walk away with after your course. This will help you to deliver on your promise. Keep it super simple. Don’t talk down to or over your audience’s heads. Know who you’re talking to. If you use a technical term for an audience of beginners, then be certain to explain it. Don’t assume anything. It’s better to make sure that all of your bases are covered than to leave something unsaid. Remember, you can always create another version of the course or create an entire series.
Performing
Don’t put on airs or try to be someone that you’re not. Your vibe will attract your tribe. They want you to be yourself. They need you to be yourself. People will be drawn to you for you. There’s no need to create an expensive set or hire a makeup artist. If you don’t wear makeup, then that’s fine.
Focusing on One Learning Style
Your viewer may not learn the same way that you do. Be sure to include visual aids, text, videos, pictures, activities, and demonstrations. Everyone learns differently and it’s great to include all of the senses to truly engage your audience.
Not Keeping Your Promise
Deliver what you said you would. If you promised to show people how to craft an amazing bio, then don’t just pitch them on hiring you. Show them how to do it themselves.
Holding Back
Don’t undeliver of hold back on your wisdom. It it applies to the topic at hand, then share it. Don’t hold back because you’re afraid that you’ll share yourself out of business. That will never happen. Even if you shared everything that you knew about a subject, the reality is that only 1% of the people will effectively implement what you taught them. People will always need 1:1 feedback, hand holding, and guidance. That’s where you come in. Give more! People talk and the internet has made the world much smaller. Your reputation can be made or broken with reviews. You can’t control what people will say, but you can control the calibre of product that you put out into the world.
Cramming in Too Much
Don’t try to cram everything that you’ve learned over the last decade into one course. It’s simply too much for anyone to consume at one time. Choose 1 topic and go in really deep or give an overview and go wide. Keep it focused!
As much as you would like to work 1:1 with everyone that needs your help the reality is that you can’t. It’s just not possible. That’s where creating your own online course comes in. Avoiding these costly mistakes will help you to expand your brand online and profits.
Not looking into the camera
Look directly into the camera. This will help the viewer to feel connected to you. Yes, it will feel awkward at first as you stare into that tiny camera hole. Try putting a picture of your friend or loved one right behind the camera to help you focus on that area.
Unprepared
Don’t just wing it. Create an outline and practice. Even if you’ve spoken on this subject several times it’s always a good idea to do a practice run. There’s just something different about not having a live audience to interact with. The outline will help you to stay on point and avoid rambling, which will cause you to lose your audience’s attention. The aim is progress, not perfection. There will always be something that you think could be better. Focus on making improvements and being kind to yourself.
Aimless
You need to clearly identify what you want your audience to walk away with after your course. This will help you to deliver on your promise. Keep it super simple. Don’t talk down to or over your audience’s heads. Know who you’re talking to. If you use a technical term for an audience of beginners, then be certain to explain it. Don’t assume anything. It’s better to make sure that all of your bases are covered than to leave something unsaid. Remember, you can always create another version of the course or create an entire series.
Performing
Don’t put on airs or try to be someone that you’re not. Your vibe will attract your tribe. They want you to be yourself. They need you to be yourself. People will be drawn to you for you. There’s no need to create an expensive set or hire a makeup artist. If you don’t wear makeup, then that’s fine.
Focusing on One Learning Style
Your viewer may not learn the same way that you do. Be sure to include visual aids, text, videos, pictures, activities, and demonstrations. Everyone learns differently and it’s great to include all of the senses to truly engage your audience.
Not Keeping Your Promise
Deliver what you said you would. If you promised to show people how to craft an amazing bio, then don’t just pitch them on hiring you. Show them how to do it themselves.
Holding Back
Don’t undeliver of hold back on your wisdom. It it applies to the topic at hand, then share it. Don’t hold back because you’re afraid that you’ll share yourself out of business. That will never happen. Even if you shared everything that you knew about a subject, the reality is that only 1% of the people will effectively implement what you taught them. People will always need 1:1 feedback, hand holding, and guidance. That’s where you come in. Give more! People talk and the internet has made the world much smaller. Your reputation can be made or broken with reviews. You can’t control what people will say, but you can control the calibre of product that you put out into the world.
Cramming in Too Much
Don’t try to cram everything that you’ve learned over the last decade into one course. It’s simply too much for anyone to consume at one time. Choose 1 topic and go in really deep or give an overview and go wide. Keep it focused!
As much as you would like to work 1:1 with everyone that needs your help the reality is that you can’t. It’s just not possible. That’s where creating your own online course comes in. Avoiding these costly mistakes will help you to expand your brand online and profits.
This article may be re-printed as long as you include the information below:
Sarah Aderson is The Authority that conscious entrepreneurs depend on to help them
transform their services into digital and physical products. Like Sarah, these
changemakers understand that products allow them to expand their movements, build
generational wealth, and positively impact the world. She empowers you to build an
empire instead of a business.
Sarah is an international speaker, bestselling author, and empire strategist. Her services and products are infused with infinite love. When she's not creating products, you can find Sarah in Atlanta, GA enjoying trail mix and time with her awesome son.
Learn more about Sarah's work at www.expandyourheart.org
Pick up your complimentary 2-Hour Product Creation training here.
