Words are powerful! Their bruises can last longer than the whack of a stick. This is true in relationships and in marketing your products and services. Are you attracting your ideal clients? Are your lead generators/opt-in gifts converting? If not, then it could be the words that you're using.
Your first impression is either attracting or repelling high-end clients. I'm not talking about your logo or headshot. I'm referring to your wording when you offer your opt-in gift. Your lead generators are essential for building a loyal list that buys from you again and again. Notice that I put generators. That's because you should have more than one and you should be creating new ones at least quarterly, monthly is preferred. Why? For variety, testing purposes, and to generate new leads.
New offers attract new leads. Your ideal client is all over the internet. It's your responsibility to go where they are. So, if your ideal client is searching YouTube for how-to videos, then you need to create a video that guides them to your how-to lead generator. Perhaps your ideal client is addicted to Pinterest, then you may want to post an info-graphic that leads them to your opt-in gift.
Likes, hearts, and followers are nice sentiments, but you need a loyal list filled with your ideal clients/customers that buy from you repeatedly. The key word is BUY. Are your subscribers buying from you? If the answer is no, then either you you haven't invited them to purchase anything or you have a list full of freebie-chasers. To build an empire you must exchange money for your products and services, so there's no reason for you not to be making offers to your list. That's all I'm going to say about that for now (I reserve the right to go on a rant about not making offers at a later date). If you need help creating a product, then we should connect to see how I can support you.
Let's cut right to it - freebie-chasers have no intention of buying anything from you...ever! They only want to take whatever you're willing to give. That's just the way they are. You'll turn blue before you convince them to click the buy button. Your sales strategies are wasted on them. It's best to just wish them well and send them on their way as soon as you can by inviting them to purchase your products/services.
Freebie-chasers are drawn to the word "FREE" like a moth to a flame. Their eyes glaze over at the thought of getting something for absolutely nothing. Now, everyone likes to get something for free, but it's an adrenaline rush for freebie-chasers. If you want to stop attracting them, then turn off the blinking neon sign by choosing different words.
High-end clients are drawn to VALUE. "Complimentary ", "No-cost" or "Zero-Cost" appeal to them. These words imply that there is a value associated with your lead-generator. You have to manage words differently to attract the clients that you want and to create an esteemed brand. Your conversion rates will increase when you invite potential clients to attend a no-cost webinar or register for a complimentary discovery session. It just sounds so much better than free, doesn't it?
Don't delete free from your entire marketing vocabulary just yet. The mid-level market, in between your freebie-chasers and high-end clients, still responds to that word. Just use it cautiously.
Bottom-line, do you want to brand yourself like Wal-Mart or Neiman Marcus? Your words make the difference.
If you liked what you read, then please be certain to share it with a friend =)
Your first impression is either attracting or repelling high-end clients. I'm not talking about your logo or headshot. I'm referring to your wording when you offer your opt-in gift. Your lead generators are essential for building a loyal list that buys from you again and again. Notice that I put generators. That's because you should have more than one and you should be creating new ones at least quarterly, monthly is preferred. Why? For variety, testing purposes, and to generate new leads.
New offers attract new leads. Your ideal client is all over the internet. It's your responsibility to go where they are. So, if your ideal client is searching YouTube for how-to videos, then you need to create a video that guides them to your how-to lead generator. Perhaps your ideal client is addicted to Pinterest, then you may want to post an info-graphic that leads them to your opt-in gift.
Likes, hearts, and followers are nice sentiments, but you need a loyal list filled with your ideal clients/customers that buy from you repeatedly. The key word is BUY. Are your subscribers buying from you? If the answer is no, then either you you haven't invited them to purchase anything or you have a list full of freebie-chasers. To build an empire you must exchange money for your products and services, so there's no reason for you not to be making offers to your list. That's all I'm going to say about that for now (I reserve the right to go on a rant about not making offers at a later date). If you need help creating a product, then we should connect to see how I can support you.
Let's cut right to it - freebie-chasers have no intention of buying anything from you...ever! They only want to take whatever you're willing to give. That's just the way they are. You'll turn blue before you convince them to click the buy button. Your sales strategies are wasted on them. It's best to just wish them well and send them on their way as soon as you can by inviting them to purchase your products/services.
Freebie-chasers are drawn to the word "FREE" like a moth to a flame. Their eyes glaze over at the thought of getting something for absolutely nothing. Now, everyone likes to get something for free, but it's an adrenaline rush for freebie-chasers. If you want to stop attracting them, then turn off the blinking neon sign by choosing different words.
High-end clients are drawn to VALUE. "Complimentary ", "No-cost" or "Zero-Cost" appeal to them. These words imply that there is a value associated with your lead-generator. You have to manage words differently to attract the clients that you want and to create an esteemed brand. Your conversion rates will increase when you invite potential clients to attend a no-cost webinar or register for a complimentary discovery session. It just sounds so much better than free, doesn't it?
Don't delete free from your entire marketing vocabulary just yet. The mid-level market, in between your freebie-chasers and high-end clients, still responds to that word. Just use it cautiously.
Bottom-line, do you want to brand yourself like Wal-Mart or Neiman Marcus? Your words make the difference.
If you liked what you read, then please be certain to share it with a friend =)
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Sarah Aderson is the authority that spiritual and visionary entrepreneurs depend
on to help them transform their services into digital and physical products.
Like Sarah, these changemakers understand that products allow them to expand their
movements, build generational wealth, and positively impact the world in a huge way.
She empowers you to charge what you’re worth.
Sarah is an international speaker, bestselling author, product creator, and empire
builder. Her services and products are infused with infinite love. When she’s not
creating, you can find Sarah in Atlanta, GA enjoying trail mix and time with her
awesome son.
Learn more about Sarah's work at www.expandyourheart.org
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