As a service-based professional you may have questioned whether you should focus solely on building your list or creating quality products. For many this can feel like a brain bender. It's not nearly as difficult as trying to figure out if the chicken or the egg came first - I promise.
When you're just starting out you are laser focused on getting that first or next client. Of course you need clients to survive, but you can also use both digital and physical products to attract clients.
When you go shopping and find an amazing outfit, I'll bet that you think about the perfect pair of shoes to complement it. Am I correct? You run through all the shoes you have at home in your mind. You love the outfit and know that you must have it. What happens if you don't have any shoes at home that'll work? You go buy some shoes. At least that's what I do. You need both to complete the look.
You need to focus on both products and building your list. If you're creating products for your ideal client, then you are building your list and making sales at the same time. Your products should always showcase at least one offer and your website address. To ensure that they get on your list, offer a free bonus. In order to get the bonus though, they'll have to enter they're email.
Products can include non-fiction books, ebooks, affirmation cards, journals, apparel, home decor, wall art, dvds, online courses, board games and so much more. Your products are your secret sales agent. They can give you access to more people that may not ordinarily stumble across your website. Simply by publishing your ebook on Amazon will open a new world of prospects.
So, which comes first...products or the list? Short answer - they happen simultaneously. You really do need both. Products work for you while you sleep. With forethought and strategy your products will generate both leads and sales.
If you've been focusing on the list and are now ready to create your very own product line, then I'd love to assist you. Whether you need help creating the courses or just want someone to organize and package your content for you...my team and I are skilled in product creation. Schedule your complimentary consultation to get started today.
When you're just starting out you are laser focused on getting that first or next client. Of course you need clients to survive, but you can also use both digital and physical products to attract clients.
When you go shopping and find an amazing outfit, I'll bet that you think about the perfect pair of shoes to complement it. Am I correct? You run through all the shoes you have at home in your mind. You love the outfit and know that you must have it. What happens if you don't have any shoes at home that'll work? You go buy some shoes. At least that's what I do. You need both to complete the look.
You need to focus on both products and building your list. If you're creating products for your ideal client, then you are building your list and making sales at the same time. Your products should always showcase at least one offer and your website address. To ensure that they get on your list, offer a free bonus. In order to get the bonus though, they'll have to enter they're email.
Products can include non-fiction books, ebooks, affirmation cards, journals, apparel, home decor, wall art, dvds, online courses, board games and so much more. Your products are your secret sales agent. They can give you access to more people that may not ordinarily stumble across your website. Simply by publishing your ebook on Amazon will open a new world of prospects.
So, which comes first...products or the list? Short answer - they happen simultaneously. You really do need both. Products work for you while you sleep. With forethought and strategy your products will generate both leads and sales.
If you've been focusing on the list and are now ready to create your very own product line, then I'd love to assist you. Whether you need help creating the courses or just want someone to organize and package your content for you...my team and I are skilled in product creation. Schedule your complimentary consultation to get started today.
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Sarah Aderson is an international speaker, Leg-a-SHE Strategist, and co-author of the international bestselling book Motherhood Dreams & Success: You Can Have It All! She empowers women entrepreneurs to charge what they're worth so they can leave a legacy not only for their family, but the world. Sarah transforms your business into an empire. Sarah packages your passion into digital and physical products.
Learn more about Sarah's work at www.expandyourheart.org
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