Likes and followers feel good, but they don't keep the lights on. Attracting an audience on multiple social media platforms is absolutely necessary, however your efforts are wasted if you don't have a strategy to get them onto your home territory. Millions of people are on Facebook, but that does you no good as an entrepreneur until ecommerce technology is incorporated within the platform to facilitate purchases.
As it is now, all the time that you spent trying to get all of those likes is not serving you. Facebook's platform is like the Siberia of all of the social media platforms. Once your content is there, it stays there for eternity and there's no easy way to syndicate it. It's there platform and they get to make up the rules. Their rules are created to best serve them, not you.
I'm not telling you to abandon Facebook, Twitter or LinkedIn. What I am saying is this: You must drive your fans and followers to your list. Be certain that you are telling them what to do and where to go next. Do not assume that people will magically click on the link in your bio. They won't. You'll have to tell them to do it again and again and again.
Your list is vital to your survival as a small business owner. You can take it wherever you go and connect with your community at your leisure. Facebook didn't always exist. Don't take for granted that it or any other platform will be around until the end of time. What's hot today may not be hot tomorrow or 5 years from now.
To get your fans and followers onto your list, you'll need to:
Your Turn! Comment below and let me know what irresistible offer you're going to use to turn your numbers into dollars.
As it is now, all the time that you spent trying to get all of those likes is not serving you. Facebook's platform is like the Siberia of all of the social media platforms. Once your content is there, it stays there for eternity and there's no easy way to syndicate it. It's there platform and they get to make up the rules. Their rules are created to best serve them, not you.
I'm not telling you to abandon Facebook, Twitter or LinkedIn. What I am saying is this: You must drive your fans and followers to your list. Be certain that you are telling them what to do and where to go next. Do not assume that people will magically click on the link in your bio. They won't. You'll have to tell them to do it again and again and again.
Your list is vital to your survival as a small business owner. You can take it wherever you go and connect with your community at your leisure. Facebook didn't always exist. Don't take for granted that it or any other platform will be around until the end of time. What's hot today may not be hot tomorrow or 5 years from now.
To get your fans and followers onto your list, you'll need to:
- Give them an irresistible reason to leave where they are to give you their email.
- Provide a solution to a pressing problem that they are dealing with right now.
- Make it super easy for them by including the link in the post or using shortener links like bit.ly ortiny url to create easy-to-remember web addresses.
- Tell them in the beginning and tell them again and tell them again at the end. Repetition is the key to getting a person to take the next step with you.
- Make signing up a 1-step process. Don't make them jump through hoops. In your opt-in box make the email required and the name optional. You can always get their name at another time, but you only have one shot to get their email address.
Your Turn! Comment below and let me know what irresistible offer you're going to use to turn your numbers into dollars.
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Sarah Aderson is The Authority that conscious entrepreneurs depend on to help them
transform their services into digital and physical products. Like Sarah, these
changemakers understand that products allow them to expand their movements, build
generational wealth, and positively impact the world. She empowers you to build an
empire instead of a business.
Sarah is an international speaker, bestselling author, and empire strategist. Her services and products are infused with infinite love. When she's not creating products, you can find Sarah in Atlanta, GA enjoying trail mix and time with her awesome son.
Learn more about Sarah's work at www.expandyourheart.org
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