
Zero-content Books. Sounds like an oxymoron right? Kind of like jumbo shrimp. Well zero-content and low-content books make a ton of sense and sales.
Allow me a moment to explain. A journal is an example of a zero-content book and a children's book is an example of a low-content book. Now you're getting it. What's in a journal? Lines, lines, and more lines. Sometimes there are small images and quotes as well. What's in a children's book? Lots of pictures and very few words in books for the beginner reader.
Zero and low-content books are a fantastic way to build your info empire. Here are 5 benefits of adding zero and low-content books to your product line:
I've been journaling since I was a child. I don't just buy any 'ol book. My journals have to have a cover that speaks to me. I won't go all Van Gogh on you. The point is that people that journal are prone to spend more and buy several books at a time because they take journaling very seriously. It's a way of life for them. They'll supply the words. You simply need to supply an appealing cover and the lines.
Sure, you can use Vistaprint to create a zero-content book, but your royalties will only be around 5%-7%. Then, you'll have to purchase units so you can have a supply on hand and then there's shipping. Ugh! On the other hand, you can self-publish using Create Space, Lulu, or IngramSpark.
It doesn't have to be a journal. It could be a cookbook, picture book, diary, notebook, food log, editorial calendar, expense sheets, etc. The possibilities are truly endless. Think about ways to compliment your services. If you're a personal trainer, then you could create a picture book full of exercises that can be done in a hotel room. This would be great for your client that's always traveling.
Your client will pull of their food log, branded with your company information, at least 4-6 times a day. There will often be other people around when they do. Each time someone notices it you get free publicity. Word of mouth marketing is still alive and extremely effective.
For additional inspiration, check out my zero and low-content books here. When you're ready to get started creating your own product line, then I'll be happy to assist you.
Allow me a moment to explain. A journal is an example of a zero-content book and a children's book is an example of a low-content book. Now you're getting it. What's in a journal? Lines, lines, and more lines. Sometimes there are small images and quotes as well. What's in a children's book? Lots of pictures and very few words in books for the beginner reader.
Zero and low-content books are a fantastic way to build your info empire. Here are 5 benefits of adding zero and low-content books to your product line:
- There's very little content needed
- Customers typically purchase multiple books at a time
- You can earn 30%-50% in royalties when you self-publish
- Free marketing strategy
- They satisfy the needs of your ideal client/customer
I've been journaling since I was a child. I don't just buy any 'ol book. My journals have to have a cover that speaks to me. I won't go all Van Gogh on you. The point is that people that journal are prone to spend more and buy several books at a time because they take journaling very seriously. It's a way of life for them. They'll supply the words. You simply need to supply an appealing cover and the lines.
Sure, you can use Vistaprint to create a zero-content book, but your royalties will only be around 5%-7%. Then, you'll have to purchase units so you can have a supply on hand and then there's shipping. Ugh! On the other hand, you can self-publish using Create Space, Lulu, or IngramSpark.
It doesn't have to be a journal. It could be a cookbook, picture book, diary, notebook, food log, editorial calendar, expense sheets, etc. The possibilities are truly endless. Think about ways to compliment your services. If you're a personal trainer, then you could create a picture book full of exercises that can be done in a hotel room. This would be great for your client that's always traveling.
Your client will pull of their food log, branded with your company information, at least 4-6 times a day. There will often be other people around when they do. Each time someone notices it you get free publicity. Word of mouth marketing is still alive and extremely effective.
For additional inspiration, check out my zero and low-content books here. When you're ready to get started creating your own product line, then I'll be happy to assist you.
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Sarah Aderson is an international speaker, Leg-a-SHE Strategist, and co-author of the international bestselling book Motherhood Dreams & Success: You Can Have It All! She empowers women entrepreneurs to charge what they're worth so they can leave a legacy not only for their family, but the world. Sarah transforms your business into an empire. Sarah packages your passion into digital and physical products.
Learn more about Sarah's work at www.expandyourheart.org
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