Giving away quality content for free gets your prospects in the door, but converting them to paid customers keeps your doors open for business. An unhealthy balance will produce unwanted results. Only offering freebies will train your tribe not to buy. Only focusing on paid programs and products will come off as too pushy. Either way your tribe will likely not click the buy button. As a for-profit business you must move your tribe from free to fee as quickly as possible. A successful freemium model will do just that.
Freemium models work whether you're just starting out or are a seasoned entrepreneur. As a coach, speaker, and author you need a juicy free gift that will get your prospect to enter their email address. Once you have the email, then you need to balance your free and paid offers. When selecting a freemium model, you have to be crystal clear on your desired result.
Here are 7 types of successful freemium models:
Limited Free Trial
A free trial allows your prospects to try before they buy. Offer a 1- or 7-day trial of your online course and membership site. Clearly mention that they will be billed after the trial unless they cancel during the trial period.
Free Training with Pitch
Offer a free training online or in-person that delivers quality content and extend an offer for attendees to work with you further for a fee. Don't hold back on the content. No matter how much information you give people, they will still need help with implementation, motivation, and execution.
Free Training with Paid Replay
Conduct a free online training and charge a nominal fee ($27-$67) for the replay. This will train your tribe to attend your events live.
Free Software with Paid Upgrade
Develop an app or plug-in that meets your ideal client's needs and include paid offers within. Make sure you can provide long-term technical support.
Free Book with Paid Shipping & Handling
Yes, give your book away. When setting your S&H add your manufacturing costs so you break-even. This is only effective if you have seeded your book with details about your paid products and services.
Free Bonus with Purchase
Set your price limit and offer a free digital download with purchase.
Paid Training Made Free with Coupons
This is similar to a rewards program. As your clients purchase from you, give them coupons. For example, give a $10 coupon for a $97 dollar purchase. They can then apply the coupon towards your paid training.
Be patient and persistent. There's no magic pill for success. You're in this for the long haul and you'll be rewarded for your efforts. This isn't a one-size-fits all solution. Choose a freemium model or create a hybrid that you're comfortable with. Comment below and share which model you're going to try. I'll definitely come back and join in the conversation.
You may also like my Profitable Funnel blog post.
Freemium models work whether you're just starting out or are a seasoned entrepreneur. As a coach, speaker, and author you need a juicy free gift that will get your prospect to enter their email address. Once you have the email, then you need to balance your free and paid offers. When selecting a freemium model, you have to be crystal clear on your desired result.
Here are 7 types of successful freemium models:
Limited Free Trial
A free trial allows your prospects to try before they buy. Offer a 1- or 7-day trial of your online course and membership site. Clearly mention that they will be billed after the trial unless they cancel during the trial period.
Free Training with Pitch
Offer a free training online or in-person that delivers quality content and extend an offer for attendees to work with you further for a fee. Don't hold back on the content. No matter how much information you give people, they will still need help with implementation, motivation, and execution.
Free Training with Paid Replay
Conduct a free online training and charge a nominal fee ($27-$67) for the replay. This will train your tribe to attend your events live.
Free Software with Paid Upgrade
Develop an app or plug-in that meets your ideal client's needs and include paid offers within. Make sure you can provide long-term technical support.
Free Book with Paid Shipping & Handling
Yes, give your book away. When setting your S&H add your manufacturing costs so you break-even. This is only effective if you have seeded your book with details about your paid products and services.
Free Bonus with Purchase
Set your price limit and offer a free digital download with purchase.
Paid Training Made Free with Coupons
This is similar to a rewards program. As your clients purchase from you, give them coupons. For example, give a $10 coupon for a $97 dollar purchase. They can then apply the coupon towards your paid training.
Be patient and persistent. There's no magic pill for success. You're in this for the long haul and you'll be rewarded for your efforts. This isn't a one-size-fits all solution. Choose a freemium model or create a hybrid that you're comfortable with. Comment below and share which model you're going to try. I'll definitely come back and join in the conversation.
You may also like my Profitable Funnel blog post.
This article may be re-printed as long as you include the information below:
Sarah Aderson is a product creator, an international speaker, Leg-a-SHE Strategist, and international bestselling author. She empowers service-based entrepreneurs to charge what they're worth so they can leave a legacy not only for their family, but the world. Sarah transforms your business into an empire. Sarah packages your passion into digital and physical products.
Learn more about Sarah's work at www.expandyourheart.org
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