Have you been told that you need to build your list, but aren't really clear on why you need to do so? Well, you were told the right thing. You definitely need to build your list and the sooner you start the better. Here are four reasons why you should begin building your email list today.
First, entrepreneurship is all about relationships. The most successful businesses in the world have focused on building quality relationships with their clients and customers. Having an email list allows you to build a relationship with your target market. They get to know you through the emails that you send and the pictures that you share. Having an email list isn't one-sided, you also get feedback from them in the form of your open rate. Your open rate is a number that shows you the percentage of people that opened your email out of the total people that received the email. This can be used to help you to tailor your content and subject lines so that you serve your audience with high-quality content.
When you go shopping, even though you can get that item from at least half a dozen stores, you go to one store in particular every time. Why? There are probably a couple of factors that play into that, however, the main reason is because you like that store. The Know/Like/Trust Factor plays a huge role in why people decide to work with you. Your clients work with you either because they feel like they know you and can identify with you, they like your personality, and/or they feel that they can trust you. Yes, all of this can be accomplished through consistent email communication.
Secondly, building an email list allows you to stop chasing clients. You can finally get off the hamster wheel. Your email list is a targeted pool of your ideal clients. They signed up for your email list because they're interested in what you have to offer - it doesn't get any simpler than that. Once they're on your email list you have easy access to them. How many times do you check your email in an hour? Exactly! Building your own email list gives you easy access to your target market any hour of the day. It also allows you to be where they spend a majority amount of their time - in their inbox.
Finally, the MONEY is in your email list. By asking your audience what products they need, you can then create products and services that meet that need. The best part is that you can offer your products and services to your email list whenever you desire. It's also a great way to test or do a soft launch before you offer a product/service to the masses. That way you can gather testimonials before you launch and make any adjustments.
No matter what stage in business you are, you absolutely need to build your list as soon as possible. Email marketing is a tool that you cannot afford to ignore. According to Statista, global email users will grow to 4.3 billion. DMA estimates that you can expect an average return of $42 for every $1 you invest in email marketing. Don't forget that building your email list will increase your website traffic as well. Which reason struck a chord with you and has you motivated to take inspired action to build your email list? Comment below and share your thoughts.
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Sarah Aderson is The Authority that conscious entrepreneurs depend on to help them
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changemakers understand that products allow them to expand their movements, build
generational wealth, and positively impact the world. She empowers you to build an
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Sarah is an international speaker, bestselling author, and empire strategist. Her services and products are infused with infinite love. When she's not creating products, you can find Sarah in Atlanta, GA enjoying trail mix and time with her awesome son.
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