Connect with a like-hearted entrepreneur that serves the same people that you do and join forces over the holiday season. Brainstorm on ways that your gifts can complement each other. Then, hold a joint event. This can be a webinar, in-person seminar, giveaway, challenge, or simply a promotional email to each other's tribe. This is probably the easiest and most fun method! Both of you will gain exposure, get support, and only have to do half of the work.
Offer a Low-Content Product
Calendars, journals, planners, meal plans, logs, templates, and checklists are all low-content products that can be produced very quickly and for little to no upfront costs. They can be digital (instant download) or physical products (something you can hold in your hand). They make great stocking stuffers for anyone ready to hit the ground running in 2018.
Create a Bundle
Do a quick inventory of all of your existing products and services. Pay special attention to your most successful ones. Look for at least 2 that solve the same problem. For example, a wall calendar, planner, and checklist can all address the problems of procrastination and lack of motivation. Then, offer a bundle at a lower price point than if they were sold individually.
The time to create your plan to serve more people during the holiday season is now. Start where you are and with what you have. This shouldn't be laborious or complicated. Create a simple strategy that feels good to you and go implement it! I'd love to hear which method speaks to your heart, so please leave a comment below.
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Sarah Aderson is The Authority that conscious entrepreneurs depend on to help them
transform their services into digital and physical products. Like Sarah, these
changemakers understand that products allow them to expand their movements, build
generational wealth, and positively impact the world. She empowers you to build an
empire instead of a business.
Sarah is an international speaker, bestselling author, and empire strategist. Her services and products are infused with infinite love. When she's not creating products, you can find Sarah in Atlanta, GA enjoying trail mix and time with her awesome son.
Learn more about Sarah's work at www.expandyourheart.org
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